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Zype was co-founded in 2006 by a Donna Barradale and Andrew Howells, pioneers in interactive television. Joined in 2010 by a team of people who are specialists in automotive dealer marketing, the combination of skill sets has resulted in the creation of marketing leading live video tools, perfectly in line with the needs of today's automotive retail industry and the service required by their customers.

C It Now has been through some significant updates which continue unabated. In early 2010 we introduced our video archiving service which means that every dealer now has their own video library and all sessions are automatically stored.

Why

Video or TV, as most of us know it, has enabled marketers to sell products in their millions to a captive audience relaxing in their armchairs. Household-name brands have been created overnight through the power of the 30 second commercial/video.
 

C It Now is a smart way to capture the inherent value and power of TV by creating personalised, just-in-time, relevant video, delivered directly to an individual who has expressed an interest in a car, house or boat.